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Up until about just 6 years ago, getting aerial shots of a property involved getting a helicopter or airplane involved - rarely worth the cost. Today, it’s a heck of a lot easier, cheaper and much better photo quality to use a relatively affordable drone to get an aerial shot, if not 4K video. But it’s not advisable for every property. You might not be able to actually get the shot, due to heavy tree canopy, or even being too close to an airport. If you don’t have those hurdles, you might not want to get aerials becasue: The home next door’s yard looks like a junk yard (or the seller’s does). Makes the home look like it’s really too close to other homes - or a major thoroughfare. Shows a structural defect, like a roof, that needs to be replaced. However, aerials can add a view that perspective you just can’t get from the ground. You want to show how large the property is. You want to show how far away the home is from things considered detrimental - other homes, roads, etc. You want to show that the property is close to an amenity such as a body of water, a park, having “forever wild” parcel behind you, a park, a school, etc. Just a more pleasing “money shot” - such as to the side and up only about 20 feet (as in the picture shown) You can take a drone shot and photoshop in the property lines to help a buyer understand exactly how the property is laid out - very handy for properties whose lines are complicated. Aerial shots can be a great way to give some extra zing for real estate photos - under the right circumstances. NOTE: if you do hire a drone photographer as a realtor, make sure they have a FAA license to do so, else YOU can be fined $10k if you are taking photos for a business purpose!

Billed as “The World's Largest Photographs,” Eastman Kodak's 18-by-60-foot Coloramas brought photography to the masses with a spectacular display of communicative power. During its 40-year run in Grand Central Terminal in New York City, the Colorama program presented a panoramic photo album of American scenes, lifestyles and achievements from the second half of the twentieth century. The majority of the many Colorama photographs were taken by Kodak’s own photographers. They were often staged – as were it a movie – and sometimes it took several photographers working together to produce the massive photos. They were built up from 41 smaller individual photographs and spliced together. My understanding is Normal Rockwell, who actually took photos to be models for his paintings, directed this, and is probably the only one of Norman Rockwell photographs that was taken without the artist’s intention of every turning it into a painting. It was called “Closing A Summer Cottage.” Well, this one was taken in 1957…and many of my friends and family know that perplexed father at the back of the station wagon - that’s my father-in-law, Dick Shone. The shot was taken at 205 Dune Road, Quogue, NY and here is an article on what the restoration of this cottage involved, from Architect Magazine: https://www.architectmagazine.com/project-gallery/norman-rockwells-closing-a-summer-cottage-revisited

During my career, I’ve been happy to image some amazing places, and was able to grab some great shots. Here is the story behind them: When I first started out, in 2017, it was just a drone. I needed some photos for a portfolio, so I headed over to a high-end development in Pittsford, and literally knocked on doors, telling people I was staring a business, and could I take an aerial shot of their home? As a thank-you, I’d send them the photos. This man identified with my story and let me get this great shot: Taken at a $2.1M home on Seneca Lake - an orthodontist’s home. Brace yourself…. I don’t just work with Realtors; I’ve done work for Kris Betts, an interior designer: Canandaigua Lake has some amazing homes, and this one had this little kitchenette inside, lol… The Pumpelly House, in Owego NY. This was originally a carriage house and horse stable; now it’s an amazing party venue.

1) Verticals - things that are vertical in reality, should be vertical in photos - wall lines, windows, sides of the home - anything that is plumb. Hold your camera perfectly vertical, or else you’ll have the visual effect of looking up or looking down. 2) When possible, capture 3 walls. Your job is to tell a story, of sorts. When photographing the inside of a room, try to get three walls in - this way, you can give a good sense of how deep and wide the space is. 3) Good lighting - Turn on lights, open shades. Flash use should be used only by pros, else you get reflections, harsh light and shadows. 4) Try to show the relationship of one room to another. Don’t just show the kitchen; show how there is a powder room, or dining room, off of it. 5) More is not always better. People think, “I have 50 available slots on the MLS to show pics, so I want to fill them all up!” That might be fine for a house 3,000sqft or over, but you can’t get that many from a small, 1300sqft home. People don’t care about a standard closet, or a junk-filled garage. Don’t take pics just for the sake of having them. 6) No need to be insanely picky about a shot. People will realistically look at a photo for about 3 seconds, before swiping. Don’t obsess over that pillow on the couch you didn’t see that’s just a bit crooked. 7) Less is more, more or less. The less “stuff” in a home the better. Clutter just catches people’s eyes, when they should be looking at the space. Yes, have some stuff, because they live there; but you don’t want those beautiful granite kitchen countertops hidden by stuff. 8) Clear away indications of animals. You and I may love animals, but others might not. They might see that dog bowl in the kitchen and instantly imagine damage or smells because the seller has a dog, fair or not. 9) Your camera doesn’t matter - really. I’ve heard many realtors say they have an expensive camera - meaning, they’ll get better shots. I have some of the best camera gear you can have - if you don’t know how to use it, that’s strike 1; if you don’t do post production work on the photos - as pros do - that’s strike 2. A pro photog could get better results with an iPhone than an amateur could get with a $2,000 camera. 10) A pro photog will always get better photos, and it’s worth hiring them - not only do you get better photos, which gets more interest, more bids, and a higher commission for you - but your client sees you going the extra mile, and very well may make a recommendation to someone else about you.

1. Using a professional photographer to take photos for the property you’re selling will get more engagement from interested buyers. More interested buyers likely means more buyers bidding for a property; more bidding means not only a higher selling price for your client, but a higher commission for you (not to mention favorable recommendations from your happy client). 2. Bringing in a professional photographer demonstrates, and impresses, your seller, showing them your willing to spend money to help them sell their home for the best price. 3. You, as the realtor, having an expensive camera, means nothing for quality of photos. It’s about composition lighting, and more importantly, the processing of the shots at home. 4. A professional photographer will know how to stage the home for best effect. 5. You won’t need to buy a drone, virtual tour equipment of other equipment needed. #photography #photographer #quality #realtor #property #realestate

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